User experience design is NOT…
1. User interface design —————————- It is the system
2. A step in the process —————————- It is the process
3. Just about technology —————————- It is about behavior
4. Just about usability —————————- It is about value
5. Just about the user —————————- It is about context
6. Expensive —————————- It is flexible
7. Easy —————————- It is a balancing act
8. The role of one person or dept —————————- It is a culture
9. A single discipline —————————- It is a collaboration
10. A choice —————————- It is a means of survival
By Whitney Hess
(Source: ux1korea.co.kr)
